Apple's extensive Vision Pro pitch

Welcome, Tech enthusiasts.

Apple is reportedly pulling out all the stops to woo customers for its Feb. 2 Vision Pro launch — with a 25-minute demo that includes face scans, personalized fittings, and more.

Can some in-store magic convert hype into sales for the tech giant’s first product launch in years? Let’s investigate…

In today’s tech rundown:

• Apple's extensive in-store Vision Pro pitch

• NASA unveils X-59 for quiet supersonic travel

• 10 new products

• GameStop shutters NFT marketplace

• Betavolt develops nuclear battery with 50-year lifespan

• Google allows EU users to control data-sharing

Read time: 3 minutes

TODAY’S HEADLINES

APPLE

🍎 Apple's extensive in-store Vision Pro pitch

The Rundown: Apple is reportedly prepping extensive hands-on demos for the Vision Pro headset’s launch on Feb. 2, lasting up to 25 minutes and involving custom fittings, calibration, and feature exploration.

The details:

• Unlike previous launches, the Vision Pro requires extensive care to get the experience right — with Apple employees receiving intense training and dedicating more in-store space for demos.

• Customers will undergo face scans to ensure a precise fit for the headset, with immediate assembly of the correct components in-store for those purchasing.

• The demo includes viewing spatial photos and videos, immersive experiences, a preview of using the Vision Pro as a computer, and 3D movies.

Why it matters: The elaborate retail demo process underscores how much careful consumer education is needed for Apple's first major new device in nearly a decade. With a relatively new tech category and $3499 price point, convincing the masses to take the leap is going to need some serious coaxing.

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AEROSPACE TECH

✈️ NASA unveils X-59 for quiet supersonic travel

The Rundown: NASA and Lockheed Martin just revealed a new X-59 experimental aircraft designed to fly faster than the speed of sound minus the loud sonic booms.

The details:

• The X-59’s dart-shaped construction is built to break up the shockwaves that cause sonic booms, reducing the noise to a less disruptive ‘sonic thump’.

• The experimental aircraft is capable of traveling at 1.4x the speed of sound, or 925 miles per hour.

• Instead of a forward-facing window, the X-59 cockpit features a 4K screen for real-time front-view imagery.

• Following its public unveiling, the X-59 will undergo integrated systems testing, engine runs, and taxi testing before its first flight scheduled for later this year.

Why it matters: While still likely a long way off from commercial relevance, enabling supersonic travel without the massive sound disruption could eventually turbocharge business, military, and commercial aviation with faster and more efficient flights.

NEW PRODUCTS

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SNIPPETS

GameStop closes its NFT marketplace due to regulatory uncertainties.

James Webb Telescope discovers a recent cosmic event in the Beta Pictoris star system.

Google allows EU users to control data-sharing across its services in response to the EU's Digital Markets Act.

SpaceX is preparing to test in-orbit refueling of its Starship spacecraft, a key step for future Artemis moon missions.

NASA successfully removes stuck fasteners, accessing asteroid Bennu samples in OSIRIS-REx capsule.

Chinese company Betavolt develops a nuclear battery with a 50-year lifespan, using Nickel-63 isotope and diamond semiconductor material.

US' private moon lander Peregrine is now headed towards Earth and may burn up in the atmosphere following a fuel leak and onboard explosion.

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THAT’S A WRAP

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