Welcome, Tech enthusiasts.
Apple is reportedly pulling out all the stops to woo customers for its Feb. 2 Vision Pro launch — with a 25-minute demo that includes face scans, personalized fittings, and more.
Can some in-store magic convert hype into sales for the tech giant’s first product launch in years? Let’s investigate…
Apple's extensive in-store Vision Pro pitch
NASA unveils X-59 for quiet supersonic travel
10 new products
GameStop shutters NFT marketplace
Betavolt develops nuclear battery with 50-year lifespan
Google allows EU users to control data-sharing
The Rundown: Apple is reportedly prepping extensive hands-on demos for the Vision Pro headset’s launch on Feb. 2, lasting up to 25 minutes and involving custom fittings, calibration, and feature exploration.
Unlike previous launches, the Vision Pro requires extensive care to get the experience right — with Apple employees receiving intense training and dedicating more in-store space for demos.
Customers will undergo face scans to ensure a precise fit for the headset, with immediate assembly of the correct components in-store for those purchasing.
The demo includes viewing spatial photos and videos, immersive experiences, a preview of using the Vision Pro as a computer, and 3D movies.
Why it matters: The elaborate retail demo process underscores how much careful consumer education is needed for Apple's first major new device in nearly a decade. With a relatively new tech category and $3499 price point, convincing the masses to take the leap is going to need some serious coaxing.
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The Rundown: NASA and Lockheed Martin just revealed a new X-59 experimental aircraft designed to fly faster than the speed of sound minus the loud sonic booms.
The X-59’s dart-shaped construction is built to break up the shockwaves that cause sonic booms, reducing the noise to a less disruptive ‘sonic thump’.
The experimental aircraft is capable of traveling at 1.4x the speed of sound, or 925 miles per hour.
Instead of a forward-facing window, the X-59 cockpit features a 4K screen for real-time front-view imagery.
Following its public unveiling, the X-59 will undergo integrated systems testing, engine runs, and taxi testing before its first flight scheduled for later this year.
Why it matters: While still likely a long way off from commercial relevance, enabling supersonic travel without the massive sound disruption could eventually turbocharge business, military, and commercial aviation with faster and more efficient flights.
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James Webb Telescope discovers a recent cosmic event in the Beta Pictoris star system.
SpaceX is preparing to test in-orbit refueling of its Starship spacecraft, a key step for future Artemis moon missions.
NASA successfully removes stuck fasteners, accessing asteroid Bennu samples in OSIRIS-REx capsule.
Chinese company Betavolt develops a nuclear battery with a 50-year lifespan, using Nickel-63 isotope and diamond semiconductor material.
US' private moon lander Peregrine is now headed towards Earth and may burn up in the atmosphere following a fuel leak and onboard explosion.
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